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Digital Transformation in Insurance Sector Notes: 1 Introduction

Burak GÜNDÜZ
AcerPro - Insurtechhub
19.06.2019
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I would like to congratulate your Insurance Week before starting my article. We have an opportunity to explain the importance of insurance in those days when the economical difficulties are effecting the consumer decisions. I hope we will consider it seriously.

I would like to congratulate your Insurance Week before starting my article. We have an opportunity to explain the importance of insurance in those days when the economical difficulties are effecting the consumer decisions. I hope we will consider it seriously.

Digital transformation is one of the agenda items of today’s business world.

434.000.000 results appearing when you search digital transformation on Google is the significant proof for that.

Anyone can define the digital transformation but my favorite one is the definition made by Salesforce: “Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements.” (Click here for the original text)

We held a meeting on 16th May 2019 about the digital distribution of insurance.

In the meeting where I was the moderator which was organized by InsurtechHub, we discussed the digital journey of insurance sector with very precious sector executives. I believe it would be beneficial to share and summarize what was talked in the meeting being only open to the members. My aim is to raise awareness about digital transformation and provide an opportunity for people and institutions to think about this subject.

As the topic is a very wide one, it will be hard for to summarize it in a single article. Therefore you can follow the articles on the titles below.

  • Why Digital Transformation?
  • How should a Digital Transformation be?
  • Application advices and case studies

If you would like to comment or add anything to the articles, you can both send on social media and through the website.

Wish you a pleasant reading…

 

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